One of the biggest help you can get in promoting your business and selling your products and services is having a website. A website allows businesses to differentiate themselves from others, mainly for consumers who are mostly on the internet.
It is also a good way to introduce some vital information and build credentials for the company to stand out in the crowd.
Finding The Right Buyer
Verisign researchers found out that 88% of small businesses with a website made it easy for consumers to find and learn about their products and services.
Tablets and smartphones also have a big impact in helping people to search for a company and read about their offers at any time and any place through a website.
The competition today for online searches is at an all-time high and the key to winning this tight race is all about content. The algorithms of Google have been refurbished for stronger user searches.
The latest core update gives rewards to sites that have helpful articles that adhere to EAT; Expertise, Accuracy, and Trust. It also rewards content that promotes a more user-friendly experience.
This means if a customer is looking for a product or service that you offer, your website may unlikely show up on top of the search result if you don’t have quality content to boot.
Building Credibility
Raising a brand for your company on social media can restrict your space in terms of design and technology. Websites greatly help small businesses expand flexibility, authority, and credibility.
84% of clients find a company or business with a website more credible and trustworthy. A website can also attract more clients than businesses with only a social media page.
Getting More Clients
Attracting new customers is somewhat related to a company’s current performance. If your brand is doing good in terms of sales, it indirectly affects the flow of potential customers through peer marketing. But what if things are slow?
You can use marketing strategies to help boost your presence but these are not fully effective with today’s trends. Using traditional marketing systems like printed advertising or snail mail performs less nowadays.
Having an online presence allows you to extend to more clients locally. You can even expand the reach of your business with less cost. Research also says that 77% of small businesses said that having a website is a great way for finding more clients.
Retention and Client Care
The website is not only for finding new customers; existing clients can also use it to better their services.
Websites increase your presence even to your existing clientele. The majority of clients appreciate it whenever they see the brand they patronize post updates which make the brand more trustworthy.
The capability to innovate and update the business’ information on the website also enhances customer communication. Having a branded email can help in email marketing and boost customer loyalty to the company.
Growing Your Business
The goal of small businesses is to expand in the market. While communicating in person is the principal key in business, a website offers more chances for your business to stand out among others.
With retention and new customers attracted because of your website, you can work on converting them into sales. These conversions result in increased sales and engagements that are vital for growing businesses.
81% of small businesses say that having a website has helped them reach a greater amount of potential clients and opened new business opportunities.
Gaining Advantage
The latest Verisign report shows that 93% of customers are now using the internet to search for information before buying a product. Without a website the risk of losing clients to a business that is already exploiting the online market is high.
If you compete with other businesses with no websites, your business has a great advantage over your competitor. A website can help you stand out on the playing field.
84% of small businesses searched by Verisign said that the website is a critical part of the business.
Conclusion
Websites are vital in today’s businesses, not only because of their promise for innovation but because of the trend of customers and users. The majority of users use mobile phones and 93% of them are connected to the internet.
With all these potential customers, unbounded by geography or others that hindered potential business expansions, and the fact that the majority of businesses are yet to go online, it’s wise to start early and grab all that we can.